you have to be quick
A brand identity has approximately 8 seconds to get the message across
Branding that positions your business correctly will make your customers pick you instinctively
When it comes to company branding, simple is most definitely better and being direct is key or you risk losing your audience as soon as they land. But for many, branding is a complete mystery – something you know you have to get right for your business, but you’re not sure why, or how!
This can be especially concerning when you realise you only have about 8 seconds according to a study on human attention span – to make or break, attract or repel.
So every precious second is critically important!
You may not have thought much about what your business message says, but positioning your business so people understand what it is they will get is vital.
Discover what makes your business different to your competitors, so that you attract rather than have to pull customers or clients to you. This really is the best investment you will ever make in your business. Get this right and it forms the foundations for all of your business strategy and marketing plans to create super success.
are you familiar with this trap?
Like most busy professionals you may be so busy running the show that you end up being too close to step back and see what it is you’re expecting your customers to buy from you. There really is a massive difference between what you sell and what people buy. You’re selling a product or service, people buy a ‘need’, and that’s what should be creating your brand’s messaging. This fresh pair of eyes has brought success to many businesses and it could help yours too. So if you think you’re in this trap let’s talk about getting you out…
branding made simple…
We have a chat to fully understand what your business offers and who your customer is, then you can decide whether it’s just the brand identity that you want or the full package which includes core statements – what you do, who for, who you speak to and how, as well as describing your company values (why someone should want to use or buy what you offer).
With over 35 years experience in business of positioning, branding and all things creative, you will be speaking to a real expert, and your business will be in very safe hands.
