Categories:

This article explores the differences between these three vital ‘business functions’ which, when seamlessly joined up form the powerhouse of any business. This article doesn’t dive deep into the details of what each function provides, more their impact on a business. It describes the journey by way of a conversation – because that’s what every business ultimately wants to have. Let’s start with the business development function. This is defined by the overarching business strategy […]

Categories:

Just a short video on the basics of brand positioning.
Branding made easy
If you've ever been asked "what does your business actually do, and who for?" this is the blog for you
Visit Us On TwitterVisit Us On Linkedin