In this article I explain what SERPs are and how they help your business to get found by the people you want to talk to. Plus you’ll discover how to improve your Google ranking and your Search Engine Optimisation (SEO) tactics. So let’s start with the meaning behind (yet another) acronym. SERPs stands for Search Engine Results Pages – quite simply it’s the options you see when you do a Google search. It’s Google’s way […]
If you do one thing for your website in 2021 it should be CRO. Why? Because, it’s all about your visitors. Get to know what they do when they land on your site and you’ll be able to make some super quick wins to increase website conversion rate. The more you understand your visitors, users, and customers, the easier it becomes to give them what they need. Conversion Rate Optimisation (CRO) involves looking at the […]
